Showhouse Adventure

A few weeks ago, I collaborated with the Denver West Elm store on a showhouse.  The showhouse benefitted Rocky Mountain Communities, a non profit who “develops, owns and manages affordable housing and provides support services to help individuals succeed in life.”

Here is the home we worked on:

Not my photo, from the real estate website

Several designers were participating in the showhouse, I was fortunate enough to select my room first.  I picked the formal living room because of the scale of the room and the scale of West Elm’s furniture.  The large family room would have felt empty with their smaller furniture.  I also selected furniture based on the faux traditional look of the home.

Here is the room when I arrived, a sea of cardboard boxes.

This wasn’t a typical showhouse where you get to select finishes and change the entire look of the room, instead it was a bit more of a staging project.  I thought with all the buzz West Elm is receiving these days, it would be interesting to show their furniture in a less contemporary setting.

After some serious unpacking, bit of assembly and some general zhushing, here is the final product:

This project was so fun to work on.  It went against many of my design philosophies – mixing old with new, high with low, creating custom looks so that my clients have one of a kind homes, etc.  I was also challenged because the home owner didn’t want anything attached to the walls.  The beautiful windows would have felt so naked, so it is a bit of fakery with tension rods and command strips.  I love projects with ingenuity!

Hope you enjoyed!

PS – A super thanks to my lovely friend Martha, cheerleader, wing-woman and all around amazing person.  If any of you designers ever need help with sourcing, billing, proposals or basically anything, I HIGHLY recommend her (I swear she wears a wonder woman costume under her jeans!).


About sanctuaryhome

The Sanctuary Home blog was created in May 2009 to augment my interior design business, Jamie Foley Interiors. Below is the design philosophy that guides my business and this blog. A beautiful house isn’t a home unless it speaks to its occupants and fits their lifestyle in appropriate and unique ways. I believe that design can be approached in two ways. The first is from the gut, what feels right. The second is from a logical methodical perspective. I design using the second approach. I feel that having a reason why a piece is selected, having similar elements in the room or throughout the home makes it feel unified even if the similarities are not obvious to the casual observer. It makes a home feel special and contemplative. Building the interior of a home is a process. I create a plan for investment pieces that will last a lifetime, filling in with less expensive, less important pieces that can be replaced when they wear out or look dated with additional investment pieces or of the moment trendy items that update the home. Using vintage or antique pieces with new grounds a home. If everything in a home is new, it feels like a model home, it has no soul. If you use all old pieces, if feels like you live in a garage sale. The beauty is in the mix. Creating timeless interiors involves using pieces from all design styles. It gives the home a layered look and allows a home to look as if the pieces have been acquired over time. Using furniture from all one style or period makes a home look fussy and intimidating. I look forward to working with clients with all budgets and design aesthetics to create a home that special to their family. I encourage clients to express their individuality throughout the entire design process, this ensures your home fits your needs and will delight you every time you walk through the door.
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4 Responses to Showhouse Adventure

  1. Beryl says:

    Good job Jamie, the room is beautiful!

  2. i LOVE that you went more traditional with the backdrop. it looks great for having used an entire room of west elm products.

  3. Martha K says:

    Aw shucks – thanks! The room turned out beautifully, Jamie. All accolades are VERY well deserved.

  4. Beautiful work, Jamie! But then you would do nothing less.

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